That user base alone might explain Snap’s investment in features such as its Lens Studio, which allows people to create their own AR lenses for use on the platform. Of those users, 200 million use its AR tools every single day. Snapchat has 306 million daily active users, creating and consuming ephemeral content from friends and brands. As augmented reality (AR) has evolved, it has become one of the best tools to drive purchase intent on Snap and beyond. The ability of a platform to drive consumers to buy from an advertising partner is among the most important KPIs. Creating purchase intent is the ultimate test of digital advertising.
0 Comments
Leave a Reply. |